When a company registers a French or European Union trademark, the registered sign remains fixed. It cannot be altered subsequently, unless a new application is filed. In practice, a sign registered at a given point in time may need to evolve in line with the company’s communications strategy and be used in a modified form, particularly due to marketing and promotional requirements for the goods and services to which it applies. The legislation has taken these practical constraints into account when the trademark owner is required to demonstrate that said trademark is in use by

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The voice, one of the most intimate components of identity, constitutes both an immediately recognizable distinctive feature and a genuine intangible asset of significant economic value. It also represents a particularly vulnerable resource, insofar as it is constantly recorded, digitized, and disseminated through online content and streaming platforms, thereby becoming increasingly susceptible to reproduction thanks to recent advances in artificial intelligence systems.

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According to studies conducted by the EUIPO and the OECD, China remains the world’s leading source of counterfeit goods. It accounts for approximately 45% of counterfeit goods seizures worldwide and is also the principal country of origin of counterfeit products intercepted at the borders of the European Union.

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Decision: Cass. com., 7 january. 2026, n° 21-23.458 The French Supreme Court confirms that a trade mark may be invalidated for bad faith where it is filed with the aim of unduly extending the technical protection granted by an expired patent.

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The ECJ clarifies the conditions that may lead to the revocation of an assigned trademark.

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At the beginning of this year, it’s time for good resolutions.

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The Uniform Domain Name Dispute Resolution Policy (UDRP) procedure is an arbitration procedure initiated with the WIPO Arbitration and Mediation Center allowing trademark owners to oppose the abusive registration of a domain name.

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The house mark is a concept from the field of marketing that has been appropriated by trademark law.

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Many athletes benefit from brand protection that allows them to effectively combat opportunism and significantly increase their visibility.

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…or how to make the most of the latest mandatory statements to clarify the image of your wine and ensure its protection.

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On 6 December 2023, the General Court of the European Union dismissed two invalidity actions brought by BB Services GmbH against two three-dimensional trademarks relating to toy figures, on the grounds that their shapes are not exclusively dictated by the nature of the product itself or by a shape necessary to obtain a technical result (General Court of the European Union judgements T-297/22 and T-298/22).

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Often commented on, the FREE v. FREE SBE decision (Paris Court of Appeal – Pôle 05 ch. 02, January 14, 2022 / n° 20/05019, S. A.S. FREE/S. A.S. FREE SBE) raises the question of the starting point of the period of limitation in consequence of acquiescence.

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The transfer of intellectual property rights free of charge must be qualified as a donation, and as such must comply with the requirements specific to the matter (Decision of the Paris Court of Justice, February 8, 2022, No. 19/14142). This case involved a trademark and Community designs owned by two individuals, Mr. X and Mr. Z. The rights were transferred in 2015 to company A, of which Mr. Z is the sole partner and manager. In 2018, Mr. X criticized the transfer that took place in 2015 and sued Mr. Z and the company A for nullity of the

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